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5 ways to Create and Maintain Effective Relationships in Business

 How do you create good business relationship with your associates, customers, suppliers and investors? If you are interested in learning how to create effective business relationships; then please read on.

Relationships of all kinds are often perceived as very delicate things that require extra effort to maintain. However, a relationship can also be something that can provide security and can also be long lasting despite many trials.

Building effective and lasting relationships in business is a necessity for several reasons. For example, in a group or business organization; the well being of the people depends on how efficient and effective that group or organization works.


 The group or organization is also dependent on how the members work well with the management.

Building business relationships is a role every entrepreneur has to play to remain relevant in business and the society at large.


 Business relationship is not just about the customers, investors, employees and suppliers; it also involves the society at large. That’s why we have the term “Corporate Social Responsibility” in the business world.

Society is defined as a web of relationships, which requires all parties to work and contribute their share in order to achieve a common goal.


 Having a relationship that is good; where cooperation and respect are manifested, can make society work better. In this way each member works for the good of the whole and towards achieving a common goal. 

This can only be attained with effective and efficient relationships. Now how do you go about creating such business relationship?

1. Understanding

Understanding is the fundamental key to creating a good relationship in business. Understanding the other parties’ feeling and position creates an effective and efficient relationship. 


The easiest method to understand what is important to another party is to ask them what they want and listen to what they have to say. When the other party realizes this, they would feel the importance given to them.

Effective and efficient relationships require parties to openly express their feelings and positions on all matters pertinent on the relationship. Assuming that the other party understands our needs and should give us when we need it without asking for it is not a good practice.

2. Respect Others

Respect is the key to relationship. In order to create a more effective relationship, both the customers, business owner, employees and investors should treat each other with respect.


You can show respect just by listening to the other party and by trying sincerely to understand how they function. 

You can also show respect to other parties by confirming that they are doing everything they can. The opposite of respect is quick forming of judgments based on unfounded facts and prejudice. Respect is the very foundation for a great relationship. This also means respecting yourself and respecting others.

3. Be Open

Another key area in forming an effective relationship is to tackle differences of the other party directly. Differences between parties or people are quite interesting. 


For example in a conversation where each party listens to the other party, you may observe that each is having two different perspectives. To build a stronger relationship, you must be open. Don’t go brooding over misunderstandings; let it out.

4. Work towards a win-win solution

This can be done when at least one party acknowledges that the relationship is important. That party would then exert more time, effort and energy to understand the other party’s needs and deal with it to get it out of the way. Should they fail, it is comforting for that party to know that they tried.

5. Effectively listening and no pre-judging

This is important if parties are to understand each other. Informal discussions are conducive for parties. They bring out issues and concerns comfortably. They also feel more relaxed making them think more clearly.


 Developing an atmosphere where the other party can express their feelings when they need to is also important. When parties fail to express whatever is on their mind or their feelings, it can get in the way of building an effective relationship.

You should be aware that certain things exist naturally but should be controlled in any dealings in any relationship. Human nature is one.


 Some of these things found in a relationship also include a history of stereotyping or mistrust, blaming the other person or party for a strained relationship, excluding the other party’s feelings when focusing on a task, no clear and defined objectives, roles and expectations of each party in a relationship is also unclear.

Relationships are important to anyone, addressing issues and problems right away is a must to further improve the relationship. As they say ‘No man is an Island.‘

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