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ideas, tips and best practices to help you improve your new website

Here are some ideas, tips and best practices to help you improve your new website

Make it look good

First impressions count, even online. The image you present online will affect the impressions your customers create about your business.



    Add your business logo


    Add photos of your products and business


    Create slideshows or add videos on your home page. 


 This helps first time visitors to your site get an immediate understanding of what you offer
    Make sure your content is accurate. Misspellings and bad grammar can turn some customers off. 


Take the time to make sure your site truly reflects your business profile

Plan your website structure

Your customers are visiting your website to obtain information about what you do.
 

 Help them find the information they seek quickly and easily. 
 

Most good websites have the following basic pages:

    Home Page - provide an summary of what you do. Add photos and videos if you have them


    Products and Services - showcase what your business is offering, add photos and include pricing


    Contact Us - give customers a means of contacting you directly. Add your phone numbers and email address

Other pages you may want to add are:

    About Us - tell customers about your business story, your team, mission, vision and values


    Feedbacks ( This is optional, but very good) - adding quotes from satisfied customers can help build your credibility

Keep your content up-to-date

Fresh and relevant content will keep customers and website visitors coming back often. 

    Update your website, especially your home page, with news on new products or service offerings, promotions, business devleopment


    Ensure that there is always an accurate phone number and email address for them to contact you through
    Remember to remove information on products or services that you no longer offer
    Refresh photos of your products from time to time

Make your website user friendly

Think of your website as your online store front. Provide your website visitors with relevant information to help them in their decision-making.

    Clearly communicate what you do
    Demonstrate the benefits of your products and services
    Add pricing and other detailed product and service information
    Include your contact information - business address, phone number, email address, hours of operation

Spread the word. Market your website

Now that you have a website you have to let everyone know that it's the place to go to get the latest news about your products and services.

    Add your website address and corresponding email to your marketing material, business cards, other business stationary


    Share your website with contacts on social networking sites


    Get Online referrals – have other businesses and individuals link their websites to yours


    Tell your customers, suppliers, family and friends – ask them to spread the word
    Refer your old customers to your website to get updates


    Ensure that the text on your site is relevant to your business to make it easier for people searching on Google for your business to find you

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