Business To Business Versus Business To Consumer Marketing

The process of improving business and increasing sales via any distinct strategic plan is called marketing. The two types of marketing include business to business and business to consumer marketing. Although both employ the same initial steps and other marketing programs, there are some basic differences between the two.

The first distinction is the way they sell their products or services. In business to consumer, the marketer sells to the consumers, who are the end-users. While in business to business, the marketer sells the commodities to organizations or companies, such as to a business dealer so that they can sell the commodities as well and turn in profits.

Unlike the consumer marketing, the promotion in business marketing does not involve any media advertisements. Instead, it uses magazines, business newspapers, and direct mails to concerned buyer companies or organizations.

Through the years, it was known that business to business marketing has always been behind the operation of business to consumer companies. But as the years wore on and advancement on technological aspect has been seen, it has been reaping popularity because of the intensified growth.

What are the factors behind this fact?

First is the technological revolution. Black and white, the technology has taken a significant leap in terms of advancement allowing business organizations to come closer to it. The growth of business to business concept can be linked with the advancement of technologically as what was seen in the employment of websites and similar tools to improve business sales and operation.

The second is the entrepreneurship revolution. Nowadays, more and more businesses are putting their hands in different business promotion tactics. Because of this, a tremendous increase is seen in the competitive aspect of the industry. It is now a fact that competitors are becoming more innovative and aggressive in their business activities, anything that will perfect the improvement of their company or organization.

There is also the third factor, the market revolution. The significant increase in demand has to be taken into account in the market revolution. Consumers are becoming impatient with as far as supply is provided, so businesses have to discover more innovative and practical ways to meet this in the best and quickest possible ways. Thus, a change happened in the entire business marketing nature.

The fourth is the internet, probably the biggest factor to be considered in the development of business promotions. The internet played a significant role in binding the power forces and is responsible in joint ventures between huge industries and companies together. More and more businesses are reaching out to other businesses with the realization that both would gain bigger profit if they work together.  

The Main Objective

The business to business marketing aims to boost the shareholder value it holds in the market. So, while it is not aggressive when it comes to promotion, it is when in terms of branding of the services or products. It doesn't have to reach the consumer end users, but its role in developing the business and giving it firm position in the industry relies heavily on the reputation it makes by having a superior product or service branding.


Why Would You Want To Use Business To Business Marketing?

For the people engaged in business activities and have heard business to business marketing but have a vague idea of what it constitutes of, perhaps it is high time that they learn more about it especially if they want to reach larger base of audiences or consumers.

First, what is a business to business marketing?

In simple terms, it is that business activity that engages in selling services or products not to the consumers directly but to other business companies and organizations for the main purpose of allowing them to work and run. They are either resellers, product makers, non-profit organizations, or the administration. While they generate ample revenue from customer support, the main profit is being generated from other companies.

An instance of successful business company or organization involved in such marketing is the non-profit business. While some of their funds come from the personal contributions of the people, majority of their profits come from government financial and companies' support.

Because of this enormous financial support, or in order to collect even bigger monetary support, the non-profit organizations operate in such a way that their services or goods are remarkable in which a large percentage of the buying public will patronize. Otherwise, it will be difficult to gather the loyalty and support from other companies and organizations.

Non-profit business organizations and companies make this happen by trading themselves to these other companies and advertising for others them to see the advantage and benefit of dealing with them. By doing these, they should be able to come up with the best platform that shows the good factors why those other organizations should make their buying decisions favorable to them and not to their opponents.

It is in this instance where business to business marketing strategy comes into the scene. There is another marketing strategy, which is the business to consumer, but in this kind, the business is engaged into supplying services and products directly into the buying public. As implied a while ago, the business to business engages into supplying the same into other companies and organizations.

Essentially, the B2B has a significantly more aimed and definite market base as compared to the indefinite marketplace of the B2C. But while that is the truth behind the difference of these two marketing types, you must always remember that B2B is still has in mind the consumers or buying public to reach out.

Meaning, the products and services they create, though are meant to be sold to another organization and company, will be consumed by the end-users, who are the buying public. So, in essence, the non-profit organizations are nothing if their products or services do not click to the buying public. In other terms, they are running and successfully operating largely due to significant customer demand.

When you are engaged in a business to business marketing, you don't just think of organizations and companies subscribing to your products or services. First and foremost, it is important to consider the objectives first of the customers when buying, satisfaction being the primary concern. The cost, delivery timing, class, quality, reputation of the brand name, accessibility and other factors, are what make for the decisions of these buyers.

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